At, our core values shape how we think, how we work, and the behaviors we stand for. Most importantly, they guide us to make decisions the “nurture” way


We are here to reimagine sustainable agriculture across the ecosystem. We are open to all ideas…

By Himanshu Singh, Software Engineer,

In the pursuit of getting consumers to come onboard and engage on various social and digital platforms, there’s been an overwhelming focus on clicks, conversions, engagement, and acquisition costs, and with multiple platforms trying to solve such problems.

As a brand or offering, how…

Our field partners (Krishi Mitras) play a vital role in building the ground link, guiding and advising farmers on our digital platform. Sanju is one of the many women Krishi Mitras with She has successfully overcome traditional hurdles and stereotypes to inspire all of us.

By Pranav Tiwari, Chief Technology Officer,

Agriculture contributes to almost 17% of India’s GDP. While agriculture’s share of India’s GHG emissions is also in the same range, it spikes significantly during the months after harvesting due to the practice of crop stubble burning. Stubble burning refers to the practice…

Without farmers — agriculture, communities and entire economies are not sustainable. The world needs their passion, their commitment, and their love of the land.

According to latest projections, the global population could grow to around 8.5 billion in 2030, 9.7 billion in 2050. …

We are delighted to announce our inclusion in LinkedIn’s 2021 Top Startups list in India, an annual ranking of the emerging startups to work for — globally.

“This is a great recognition, and it reinforces our mission to empower farmers by democratizing technology and creating a shared infrastructure. We look…

Photo Credits: Gyan Shahane on Unsplash

The impact of the COVID-19 pandemic has been worst on rural populations in developing nations. Essential contributors to their households and communities, women in rural areas are going above and beyond to contribute to a bigger share of agricultural production.

Socio-economic Challenges

Though they play multiple roles — seasonal workers…

Photo Credits: Ives Ives on Unsplash

If women had the same access to productive resources as men, they could increase yields on their farms by 20–30 percent and raise total agricultural output in developing countries by 2.5–4 percent, reducing the number of hungry people in the world by 12–17 percent.

Women as entrepreneurs, farmers, and workers…

By Dhruv Sawhney, COO & Business Head,

Currently, paddy cultivation is in full swing in the Indo Gangetic Plains, which cover the Indian states of Punjab, Haryana, and Uttar Pradesh. The same farmers who are toiling hard to bring food to our plates will soon be engaging in a…

Photo Credits: Jack Bain on Unsplash

The participation of women in agricultural research today remains extremely low. According to the UNESCO Institute for Statistics for 107 countries from 2015 to 2018, only one in three researchers is a woman. Women are underrepresented in high-level research. is an open, digital platform for sustainable agriculture. We are making agriculture simple, profitable and sustainable for generations to come.

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